Luxurious Flats and Apartments for Rent in London

Explore the best rental apartments in London, including stylish flats in top areas - Balham, & St John’s Wood - perfect for those seeking quality flat rentals in London.

About Us

WELCOME TO LUXURY DIGS

At LuxuryDigs, we make modern renting simple and rewarding. Our Build-to-Rent apartments across London are professionally managed and designed to support your lifestyle—offering you quality homes, reliable service, and peace of mind. From flexible leases to beautifully maintained spaces, everything we do is about enhancing your rental experience in locations you’ll love to call home.

Discover Our Values
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WHAT WE DO

At LuxuryDigs, we specialise in designing, building, and managing premium Build-to-Rent developments that reflect the lifestyle and expectations of today’s renters. With two purpose-built properties in Balham, we offer more than just flats—we create professionally managed communities.

Unlike the traditional private rental market, where each flat may be owned and run by different landlords, our developments are fully owned and operated by us. This single-landlord model ensures a consistent standard of living, enhanced privacy, and a cohesive environment for all residents.

What sets us apart is not cost-cutting—but our ability to curate a vibrant community of like-minded individuals who value comfort, security, and modern living. Each home benefits from professional management, flexible lease terms, and access to high-end amenities—all located in one of London’s most desirable areas.

Whether you’re looking for short-term flexibility or long-term stability, LuxuryDigs in Balham offers a smarter, more secure alternative to conventional renting.

Testimonials

Chris and I have had the pleasure of staying at one of PPP Capital’s flats in Camberwell, London for the last 3 years.

When we first moved in, we were impressed by the ease and transparency of the process of becoming one of the tenants, this being particularly facilitated by the responsiveness to any questions we had.

Having stayed at the flat, we’ve found that when the inevitable snag arises with the property, PPP Capital are prompt, sincere and fair in wishing to resolve any issues as smoothly as possible using the online portal to communicate efficiently, and as such they represent the type of company that give landlords a very good name.

-Eleri & Chris

I cannot be more happy to say how I appreciate all the services given by PPP Capital since I have been renting my flat with this company.

I arrived in London nearly 8 years ago and found my flat very quickly! Could not be more lucky. The services given by the owner of the company and his team are really fab: the answer you in the day. If you need an engineer to come at anytime of the day/ night, they do as fast as they can.

I can just highly recommend PPP Capital if you are looking for a flat: honestly, rapidity, efficiency are few of a non-exhaustive list of qualities of this company

-Virginie

PPP Capital’s main qualities which set them apart (miles apart) from any other landlords we have dealt with, are their genuine care for their tenants, the way they are reliable, honest, quick and transparent regarding any situation.

They are extremely easy to reach and we have always had answers/ solutions to our questions/ problems in less than 24 hours.

Considering all the experiences we had with PPP Capital, we wouldn’t think twice about recommending it to our friends or to enquire about other of their properties in case we need to relocate.

-Gonçalo and Luis

The entire process from start to finish is one of complete clarity – the renting process can seem a little daunting and onerous sometimes, however PPP Capital make it so easy. It is professional and clear from the offset. There is a real structure in the team; from how and who to report maintenance issues to, to generate queries (which are never too small and any feedback is always welcomed. Their emails are always warm and professional – there is a clear sense of getting the job done, but also an impression of being valued as an individual who wants to make the property a home and look after it fully.
Maintenance issues always resolved with urgency and professionalism, we the tenants log the issue, we’re told when it will be tended to then informed again once it has been resolved.

This efficiency translates to the qualities of the properties. They are of an incredibly high spec: clean, modern and importantly, homes.

-Jaspreet

I have been really happy in the property I rent in Balham. The flat is lovely and when the shower started dripping, it was replaced the next day!

-Katy

WHO WE ARE

LuxuryDigs is the residential lettings arm of PPP Capital. All our rental homes are owned and professionally managed in-house. This integrated approach gives us full control over the quality of service, maintenance, and the day-to-day living experience of every resident.

Our flagship development, Hexagon Court in Balham, is a standout example of our commitment to thoughtful design, sustainable living, and community-driven spaces. More than just homes, our properties are crafted to support a lifestyle—balancing privacy, comfort, and modern convenience.

Beyond Balham, we manage a collection of boutique rental homes across London, each reflecting our core values: design excellence, dependable service, and curated urban living. By owning and overseeing every property, we deliver a seamless renting experience with dedicated support, flexible leasing options, and consistently high standards.

At LuxuryDigs, we believe renting should be more than a transaction—it should be a lifestyle choice. That’s why we focus on the details that matter, so our residents can enjoy stress-free, modern city living in a place they’re proud to call home.

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For your peace of mind, we are members of the Property Redress Scheme, the National Residential Landlords Association and the Association for Rental Living. We are also proud members of Family Business United. As a further testament to our industry-leading way of doing business, we have won several awards in recent years, including Overall Best Landlord of the Year and Family Business of the Year. LuxuryDigs.co.uk is the build-to-rent brand of PPP Capital and the CNG Family of Companies, a family office investing predominantly in real estate worldwide.

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